Is Your Business Spinning Their Wheels On Social Media?

We've all heard the term "stop spinning your wheels". Is your business posting on social media and not getting many conversions from the post your are putting up? Have you evaluated what content you are posting, what audience you are directing the content , and even how often you post? These are all areas a social media strategist must take into account when posting to their business social media pages.

Stop Spinning Your Wheels (Create a Social Media Strategy)

Posting any and everything that you think your audience may want to hear about your business is a big way to spin your wheels.

Here are some simple ways to plan out your social media marketing strategy.

1. Make sure you define your audience. Figure out who you want to attract as a customer with the messages you are posting. This article offers great information about how to figure out your target audience.
   

2. Once you have figured out your audience, you can now research social media platforms that attract that type of audience. Sprout Social does a great job of explaining social media demographics for 2020.
   

3. From here you now know your audience and where you want to post your message. Now you need to figure out how often you want to post. Post too often and potential customers might choose to hide your posts or unfollow your page. Post to little and your audience may grow stale. Feel free to check out this article for more information on posting frequency.

Press The Breaks On That Free Spinning Wheel That's Getting You Nowhere Fast

Now that you have some direction on creating your specific social media strategy, get posting on social media. I would love it if you would share your social media pages here in comments. If you have questions, as always feel free to ask away. Lastly, if you find that posting 3-4 times a week to 2-3 different social media channels is becoming a chore give Wise Internet Marketing a call. We will be glad to analyze your current strategy, create branded content, and post on social media. Best of luck and have fun being creative with your brand!